I was able to work with a client in California again that had a great idea. It’s similar to ” Adopt a Highway.” They called it ” Adopt a Waterway.” Now the founder was what you’d expect, a typical Southern California surfer, who didn’t like the pollution in the LA Harbor. And he tried to figure out what he could do about it. He realized that all the storm drains in Los Angeles led into the LA Harbor. So he started out with adopting the storm drain, or the waterway, to clean that up so that the trash didn’t get into the Harbor, to begin with. And that evolved into a greater scheme over time. The basic idea though, was that he would work with various companies in their media placement. And part of their media spending would be to support this and publicize this effort. And part of the span, of course, would then go into conservation or remediation or clean-up activities of some sort. Impact Counsel is at the intersection of impact investing and legal counsel. We work with projects, investors, companies and teams focused on sustainability and social impact who mobilize resources to advance the public good.
And he’s expanded that to a wider vision of, he called it eco media, where media placements were used for various ecological projects. Now that company is very successful. It was actually acquired by CBS and just about two years ago, because he’s an entrepreneur and not a big company guy, he was able to buy the company out of CBS. He has reformed it with a new vision. He calls it, ” Give with.” And what he does know is he works with procurement departments of Fortune 500 companies and harnesses their buying power and then uses some of the savings of this buying power, again for ecological purposes and social missions. So that’s been an idea that started out kind of small, storm drains in LA, and has moved to a much greater social mission and to a great impact on the world.